Analysis
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“Fish-Funnel” or the evolution of the Ishikawa diagram
Research
13 November 2019
Our starting point will be the cause-effect diagram, also known as the Ishikawa diagram or fish diagram due to...
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Presentation of study “Signing an insurance from mobile phone. The Odyssey of Ulysses.”
Events Research
11 October 2018
Insurance Study. The experience of signing through mobile phone Few days ago we participated in the first edition of the SADE DIGITAL FORUM, an initiative that aims to become a space for debate, innovation, generation and ideas exchange about...
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Research benefits for UX projects
Research
24 September 2018
Research for UX projects Research through UX projects it’s not only about testing with users. Accurate and systematic investigation through the design process is a huge source of key Insights. I want to share my position about the value...