Santander. Apps for 32 universities
Research and UX definition
Banco Santander, through Santander Universities, has among its main strategic axes accompanying Spanish universities in their digital transformation with the aim of supporting them in creating 100% digital campuses. As the main lever to achieve it, we launched the AppCrue project, an open and collaborative digital innovation platform at the service of Universities
The AppCrue has achieved in 2018 results that guarantee the good reception of the project. In a single year it has become the usual means of communication for universities with their community. In addition, the number of downloads and active users per month has tripled, from 62K downloads and 23k active users, to 190K downloads and more than 71K users.