Levantina. The natural stone company
Strategy, concept and design
A website at the level of the new business units of the company and oriented to the target.
Levantina is the world’s largest supplier of natural stone and has a wide range of products. Bringing users closer to the utilities and characteristics of the different lines of business, products and applications have made the Levantina website the largest digital catalog of natural stone that humanizes the product and brings it closer to the end consumer.
The evolution of the new Levantina business units demanded a new website for the company. Levantina trusted us for the definition and development of its corporate website and its multi-country distribution website. The new website had to be consistent with the mission, vision and positioning of the company and its objectives were: to increase the recognition of the company as a world leader in Natural Stone and to increase web conversion.
Detailed documentation for the natural stone giant.
We increased the recognition of the company as a leader in natural stone and the desire to buy in other product ranges.
To meet customer and business objectives, we work to define the audience using different techniques to establish a segmentation strategy which allowed us to recognize the needs of users.
Once the business objectives and user profiles were understood, the information architecture was defined to provide its functionalities and strategic grouping of its contents. This helped the optimization of transactional and registration processes by creating a more intuitive and accessible website, in which the natural stone product had the leading role.
Natural stone through a minimal web with great narrative power.
After the information architecture phase, we carry out the graphic communication strategy to obtain a site consistent with the brand image and during which we establish the multi-device behavior of the site.
We are proud to have collaborated with a world-renowned company to build hand-in-hand a product that has made a difference in its sector and has contributed to positioning the brand’s digital presence at the level of its position in the market.
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