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El Corte Inglés Travel. A GLOBAL AND MULTICHANNEL BRAND

Type
Rebranding & ecommerce
Sector
travel and accommodation

rebranding & ecommerce

  • The challenge was to align the needs of the different departments and achieve a unique identity that reflected and enhanced the values of the brand.

  • In-depth national and international interviews, workshops with the different teams and focus groups, were some of the research techniques used to align all the teams.

    We had to achieve a powerful, fresh and dynamic visual identity strategy that could be applied to all offline and online formats while maintaining the essence of the company.

“A brand is built from within

  • We carry out research tasks on consumer habits, trends and user needs to generate the best booking online experience. We innovate in the proposed strategy and bet on a visual redesign that enhances the values of the brand.

  • Destinations at your fingertips

    We carry out research tasks on consumer habits, trends and user needs to generate the best booking online experience. We innovate in the proposed strategy and bet on a visual redesign that enhances the values of the brand.

Find out more about successful case studies

UX strategy in ecommerce

Cepsa. Because you come back

From the collaboration of Redbility, Interactiv4, Informática El Corte Inglés and Paymet a new e-commerce environment is born, which includes, as a novelty, the sale of fuel online.

Discover the case study

Digital Strategy & Ecommerce

Roca. Leader in bathroom space design

A product fully aligned with Roca's digital strategy, focused on meeting the needs of the brand's different audiences with a clear focus on conversion.

Discover the case study

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