Acciona – People for a better planet
Strategy & Product Design
People is “People for a better planet”
The Redbility team worked together with ACCIONA on the new content strategy for the “People for a better planet website”, seeking to offer the best user experience, enhance the brand’s positioning by focusing on micro-conversions and ensure the correct migration of all content to the new site working together with the development teams.
We used resources from the ecommerce world to boost conversion on the blog.
The main goal set from the business team was to promote conversions and microconversions of the site. To achieve this, we created strategies that increased user engagement with the brand. We made several proposals to improve key KPIs such as the time that users stay on the site, the number of visits, the sharing of articles or the interactions carried out
We work closely with the development team to ensure the success of the project.
It was essential to integrate with the development team to ensure compliance with 3 main milestones:
- The correct migration of content to the new site.
- The simplification of the CMS to facilitate the work of the person in charge of managing the content.
- The implementation of the new functionalities and proposed logics to favor the business.
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