ACCIONA. Designing a better planet

• Associating the ACCIONA brand with a company that designs a better planet, solves problems and invests in the planet, is the main objective.

  Due to our long-standing relationship with ACCIONA, we have a very clear vision of the brand.. From the beginning their marketing team has made us part of that revolution that they have called Business as Unusual, and we have felt part of it.

• “Unusual” because few companies bet so much for the commitment to sustainable development and this must reach the final public.

  To do this, we developed an emblematic and benchmark strategy for all the sectors in which ACCIONA offers its services, creating a scalable product that provides a solution to the needs of the digital presence of each of its assets. A system that allows the product of today to be built, but that can also grow alongside the brand in the coming years.

• ACCIONA is a B2B company that communicates as a B2C, with the aim of involving its stakeholders in its contribution to the fight against climate change.

• ACCIONA has so far partnered with B2B, since it has been offering its services to companies or public organizations. Now the approach is different, an approach towards the final public, where they no longer talk about lines of business but about solutions, adding value to society. Therefore, in this project even more so, it is essential to understand how the company is structured after this new approach and where it is heading in terms of business and sustainability to start development.

  Once the business focus is clear, and who are the “new customers”, we have to be able to put a face to the users we have to address and know how we are going to communicate with them.

• This project is an opportunity to trace a path of evolution of the brand defining a series of strategic points.

  • We set a multifunctional navigation strategy valid for the different types of products.
  • Not only at a structural level, the project covers the international needs of brand communication.
  • We develop the tools so that the marketing team can be independent and build their own promotional products.
  • We also create the way that the brand is visualized in the web context, with a trend look and scalable according to their needs.

• ACCIONA counts on us project after project, year after year. And how could it be otherwise, on this occasion it also makes us participants in the great change in which the multinational is immersed.

  After several months since its launch, we can say that the goal has been more than met. A 26% increase in organic traffic, 56% in direct traffic and a 25% improvement in bounce among other KPIs, prove it.

  It is very easy to work with ACCIONA. Communication between teams is fluid and transparent, planning is meticulous and committed, and in front of the waves, we all paddle in the same direction.

Do you want to work on projects like this one?

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  Buscamos a una persona estratega que lidere la captación de talento y la comunicación de la compañía y apoye en la búsqueda de talento. Si te consideras un perfil estratégico con experiencia en comunicación, marketing, captación de perfiles y conoces el sector diseño, esta es tu oferta.

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