Roca. Leader in bathroom space design

Roca, a world reference in terms of bathroom spaces.

This family business with 100 years of history, 24.000 employees and presence in 170 markets has manage to adapt to the market throughout its trajectory by encouraging technological innovation, expanding its market and staying very close to its most loyal customers. We are not centenarians but we can presume of having accompanied Roca for almost a decade.

Within that evolution, Roca is constantly committed to technology and innovation. Features that are reflected both in the materials they work with as in their products and business strategies.

One of the pillars on which Roca’s new digital strategy is based is on its website. A project with a very high corporate component, where the values of the brand are transmitted with power and elegance, but also with an important commercial weight.

This makes Roca’s website the largest e-commerce we have developed; a multi-currency, multi-market, multi-language, 100% manageable, 100% scalable, and with more than 20000 references, store.

A challenge of more than a year and a half of development with internal Marketing and technology work teams, SEO teams (Multiplo) and technological teams (Vass). All of them in perfect harmony to develop a project of which only talent or work is not enough.

The results were immediate, during the first months the main ecommerce KPIs increased. The data is confidential but we can tell you that the purchase conversion, the gross income, the professional registration, etc. increased considerably. But, others that we can tell you about, is the increase in organic traffic by more than 10% and visits to the store search engine by 37%.

A product focused on meeting the needs of all types of customers of the brand.

Architectures, installers, final customers… a place where everybody finds what they are looking for.

For the final client two pillars were worked on:

• Commercial orientation: where the ease of finding, informing and buying a product is prioritized. In this line, we conceptualized a smart search engine predictive of content and products. We also work on an extensive logic of didactic and visual filters that allow you to easily explore the product listings. And of course, special emphasis is placed on all promotional cases contextualized at various key points for the user.
• Inspiration: One of Roca’s goals is this past few years is to position itself as source of inspiration for the most general public. This new website seeks to strengthen this part by immersing it and relating it to the different content and product pages.

Professional clientes have different need and we also work to meet them and give each one their place.

• Installers: We look for a website that, in addition to the aforementioned, also becomes a working tool for these users. Easy access to all the technical information of products, manuals, and tutorials of all kinds is prioritized.
• Architects: Similarly, architects can find useful information about resources, relevant projects, brand designers, and many of other content that also support the brand’s most aspirational goal.

The “multi-device” concepto takes on a high role on the Roca’s website.

That a web project is multi-device is taken for granted. But in Redbility and especially in this project, this concepto goes further. We adapt the experience to the device and the user in their different contexts of use in an almost masterful way.

A digital product relates directly to a technology and we cannot forget it.

In opus more than 15 years of experience, we have worked with more than 25 different technologies, and in each of them we contemplate its peculiarities, advantages and restrictions. For Roca’s new websites we decided to work with Liferay for all the content management and with Magneto for everything that includes the purchase process.