More than 300.000 visits in their first month
We crown the site for Semana´s magazine
Placing Semana magazine in the digital landscape didn’t mean a simple paper-to- screen transfer. Our duty was to develop a new business line by creating a new media platform focusing on a different and younger reader with specific information consumption needs and habits.
First of all, our research team worked in defining the traits of potential audience: which are our potential readers, what and how do they enjoy reading. We carried out co-creation sessions for the new website with focus groups as well as staff from Semana magazine which helped us define the project´s basic guidelines.
Our UX and IT departments brought to life a website where the image is the queen of an intuition and innovation based navigation system. A project that has been a clear success from the very first moment it was born.