Graphic line and commercial strategy
Traveling just like on TV
Cuatro, the Spanish TV channel, packs the suitcases to go on a new journey: the launching of an online travel agency which takes you to those exotic destinations shown on the different adventure TV programs.
We were handling the best ingredients: an attractive product, the TV shows´ added value and a good pricing policy. The success was almost guaranteed.
So, where did we face the challenge? It was designing a website which allowed a solid and coherent relation between the travel offers and the TV programs. We therefore decided to work on a branding graphic line based on the channel´s corporate identity. We integrated the prices with the photographs and designed a content management system which allowed the user to do a custumized search process.
Book now. You ´re the main character.