More than redefining the user experience

A multi-national, multi-language, multi-management, multi-orgasm project

Implementing the number one internet portal in several countries implied more than just a challenge. In order to determine the user experience of the Terra user (www.terra.es, http://www.terra.com, www.terra.com.br…) in different countries, we had to examine different business models, management frameworks and users´ profiles. We conceived a thorough planning including the different research tools (card sorting and usability tests, focus groups…) in each of the stages:  concept definition, design and development.

The result was a global success: after a multi-effort and multi-professionalism year, we redefined Terra´s website in 18 countries.