Interactive application design with massive approval

 Magazine cover: you´re the star

We knew from the beginning that we had a massive participation rate guaranteed, and therefore, a promotion success.

We hit the target by offering the user an added value with any effort demand. This is the clue to guarantee users´ involvement. We were inviting them to be on the cover of the most popular magazine (El País Semanal) by following three simple steps. A cover that they could share through social media, send by email or publish in a huge virtual poster visited by thousands of users.

The success was amazing:  6.000 registered users and 13.000 covers created by the users in the first 36 hours after the site´s launch.

Because we all deserve our 5 minutes of fame.

www.elpaissemanal.com

 

Logotipo de "El País"