Let´s play doctor
Scalpel, lint…and, of course, extra care when working for the medical publishing company Elsevier. Our first “intervention” was the brand´s redefinition for their XX Anniversary. We created a new communications style based on a clear image and a communication environment in line with the client´s new goals both offline and online.
The success of this first intervention made them contact us for their Communication campaign for the Galien Awards, an international recognition for the scientific, technical, social and human work. We organized the event from start to finnish: our bet was a minimal graphic line to reflect the awards´ prestige. We developed all the materials: stationary, invitations, posters, brochures, videos, animations and an easily managed web platform.
After our intervention, the signs of recovery were evident.