Online store redesign = 500% sales increase
Channel Cuatro on sale
Password, Peking Express, Fame…every product you see on Cuatro TV can be purchased in this website. The question is: how can we improve the sales of a TV-product online store? Redbility´s creative team focused on giving the site a clear commercial intention. That means a quick access to the product range, usability standards, better content organization, upgrade in the products´ quality perception and a overall user appeal.
We completed this online TV window shop by creating a graphic line which gave the products a new flair, fresher and more attractive. This, together with the idea of linking the products to the image of the respective TV stars, turned the web into a popular online store.
With such a product, who can resist oneself from buying?