Brand identity and communicative environment

A good investment is a matter of joy

Our intention was to convey the peoples´ satisfaction when they feel their money is in good hands. That´s why we decided to include a group of people having fun. We wanted to reproduce a wellness and trust environment amongst the possible investors. Moreover, the human images highlight the company´s compromise with their clients.

Basing ourselves on their current bank logo, we created an communicative environment where the light color backgrounds prevail, combined geometric shapes and concise messages. We also changed their font scheme adapting it to the new identity.

We came up with a website where investing is a reason to celebrate.