New user experience and graphic communication
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Developing a great project for a leader brand like NH was one of the most ambitious assignments we have carried out
We were to create a new graphic line, clear and flexible enough to use in any communication environment. It also had to express the new business turnaround of the hotel chain without diverging from the main brand´s values. We faced the challenge by sticking blindly to our working method: trusting our team´s talent, doing thorough user analysis and above all, gathering the clues given from the client. This synergies made it possible to succeed in each of the process stages. The outcome was a website where one is more than pleased to stay for a while.
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