New brand identity
Because we are not all the same
Let´s face it. Some targets are more exclusive than others. And this includes Popular Private Baking ´s clients for whom we had to develop an original brand identity. This implied a challenge since we had to build a separate banking identity, aimed at a higher client profile but without diverging from the master brand.
Therefore, we designed an elegant graphic line which combined the squared shape of the master brand with subtle transparent effects. Our goal was to highlight the importance of details and a personalized service. In order to guarantee a solid brand identity, this new design was included in every promotional item of Popular Private banking: stationary, brochures, posters, templates and digital signatures.
That´s how we revealed the most exclusive side of the bank.