Communication strategy and e-commerce platform
“Gran reserva” wines
120 years history and a clear leadership in the wine and juice Spanish market is what best defines J. Garcia Carrión´s winery. That´s why, when we were chosen to launch their multiple brand corporate website we made a toast to celebrate it.
We were to meet the expectations of the first European and the fifth world winery, and the second European juice brand. To face the challenge, we carefully worked on the usability and accessibility aspects in order to guarantee that we would reach the different consumer profiles from the 130 countries in which we were to be present.
We developed a multi-language and multi-device platform. We delivered a highly interactive strategy and a 100% SEO friendly website. We were keen in building the information architecture and we added new sections and content related to the beverage, food and nutrition sector to create an enriched user experience.
The outcome was a full bodied and flavored website. A great job that leaves a good taste in your mouth.