Brand concept: from the naming to the corporate website

On a roll

Just imagine: you go on holidays, but someone else carries your luggage: meaning golf clubs, diving equipment, bicycles… We thought this was a cool project so we dived in by creating a comprehensive brand and online strategy from scratch.

After holding long naming sessions and brainstormings, we went for the name Check&Roll. We found it was the best choice:  the name that best described the service and easily engaged the target audience.

We created a graphic identity based on a bitonal design contrasting with the black and white images. This allowed us to establish a solid communication with the target audience and to present an impacting visual identity.

The logo was designed using the brand´s initials, which, in turn, simulate a key as a symbol for the speed and security of Check&Roll´s transport system. This brand identity was used, not only in their online platform, but also in their offline materials.

How are you planing to travel?